How Contracts Can Strangle Your Business

The life of an advertising agency is an interesting thing. Our job as a business is to help other business become more successful. We accomplish that by dealing in the hazy and often misunderstood realm of outside variables. We cannot change a company’s products, or its infrastructure, organization and client retention. (Although believe us, we often provide consultation in the hopes of trying) What we can do is increase the visibility of a company. Craft its brand image. Identify its target demographic.