Why Organic Social Media is SUPER Important

Organic social media. There is an on-going question of whether or not it is still relevant in the digital world. Some may think that paid social is the best and ONLY option for their company because it will guarantee any traffic to their website or offer, when in reality that is not the case. Find out what organic social media is, why it’s crucial to use for your business, and how it can be used to get amazing reach from thousands of people at lower costs than paid social. Besides, who wouldn’t want business booming with non-paid advertising?

What is organic social media?

Organic refers to the people who come across your posts without any paid advertising. They have seen your posts at the time they were posted. Even though ideally you would want people to engage in all of your posts, some social media outlets, for example, Facebook, have an algorithm that makes it harder for business pages to be more recognized unless paid advertising is used.

Why do you need it for your business?

It’s essential to have organic social posting for your business if you plan to advertise online. Even if you don’t, there are many reasons why organic social posting is important to utilize.

1. Establishes credibility. This has to be the most important thing in organic social posting. Let's say you want to use paid social to drive in sales, but you don’t have any organic social posting in any of your social media. How are people supposed to know what your brand is if there isn’t any content to support it? Yes, a website can help. But as a consumer, would you purchase something off a website with no social presence and credibility? We can’t stress enough that before you even try paid advertising to have at least 5 - 10 posts in all of your social profiles. Try to keep them consistent as well.
2. Community engagement. Seriously though, it’s one of the main reasons why social media began in the first place. Organic social posts are a great avenue to create a conversation with your audience. This also gives your audience an opportunity to express their opinion. Be aware - some comments may have negative feedback. You will have to respond to these comments in a way that you want your business to be portrayed. Great tip: address the person with a solution while you stay calm and professional. On the bright side, community engagement can be done with different types of organic social posts. The more creative and versatile, the better! Great examples for organic posts are polls, trendy hashtags, open-ended questions, memes, gifs, videos, and informative articles.
3. Creates long term relationships. Organic social posts may feel like you’re posting just because, but we guarantee that you will create those long term customer relationships if you keep up and stay relevant. There will always be those couple of people who engage in almost every post you make, whether it's like, comment, or share. Those are the ones you want to truly keep an eye on and interact with them off organic posts. Once you build a strong foundation with those potential or existing customers, it is most likely that they will come back and purchase from your business again if they have a pleasant experience. Also, they will most likely refer your company within their circle.

Now, we’ve explained to you why organic social posting is very crucial for your business. But you also might ask: “How do I know which social media outlets are the right ones for MY business?” Well, it all starts with trial and error. You need to create different social media accounts that you believe will work best with your business after doing research. Start slow and don’t create a Facebook, Twitter, Instagram, LinkedIn, Pinterest all at once, that will just overcomplicate things. Decide on 1-3 social media outlets that will best fit your business audience and go from there. As you build up your brand, you can then go back and decide if other social media outlets will better fit and benefit your business, especially if you see your audience engaging in one outlet more than the other.Here are some tips on how to spruce up your organic social media:

1. Stay consistent with your posts within all your social platforms.
2. Stay trendy and use strong, relevant hashtags, open-ended questions, memes, gifs, videos, and informative articles.
3. Interact with your audience on a regular basis.
4. Post consistently, about 2-5 times per week.
5. Have fun! Be creative with your content. Ask yourself if the content you are posting is something that would grab your attention to stop scrolling.

Overall, organic social media posting is an interesting avenue to use in the digital world. It can be a strong asset to your business if you utilize it properly. And if you don’t, then you’re missing out! Now you’re ready to start building that social media presence you deserve.Need help with your social media? Here at Helix House, we are always here to help your business succeed in social media marketing. It is one of our many specialties! Feel free to contact our team today!