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How to Write a Blog Post That’s Actually Good

You may think writing a blog is as easy as putting some words on virtual paper and then hitting publish. And you’d be right.
Digital Advertising
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4-Helix-Digital-Advertising
Thursday, September 17, 2020

Understanding Google Algorithm Updates

Mastering your web presence is more than shooting out dope Facebook ads, Twitter burns, and having a gorgeous website. It doesn’t matter how great your website looks if it never gets visitors and the majority of web traffic relies on search engines to send guests your way.
SEO
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3-Helix-SEO
Tuesday, September 8, 2020

How To Audit A Backlink Opportunity

By now, you’ve probably noticed that Search Engine Optimization, or SEO, isn’t as easy as slapping a few keywords on blogs or a landing page.
SEO
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3-Helix-SEO
Thursday, August 20, 2020

Pinterest vs. Instagram, Who Wins?

Which is the superior picture based promo app? This time on the Helix House blog we’re looking at the head to head battle of photo-based social media: Pinterest vs. Instagram: Who Wins, – Dawn of Just Us Helping You Out. It’s a really catchy title, I know.
Digital Advertising
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4-Helix-Digital-Advertising
Wednesday, July 22, 2020

Market Year-Round with Seasonal Advertising

It’s rare that one marketing strategy will work for a business all year. The market naturally fluctuates throughout the year; your traffic will change, sales will rise and fall, and your ad campaigns may perform better or worse during certain months.
Marketing
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1-Helix-Marketing
Tuesday, July 14, 2020

Building Your Brand Book

Everyone who has been through some secondary education has heard of style guides. They are a collection of practices and standards on the ‘right’ way to do something in a specific field.
Business
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5-Helix-Business
Tuesday, July 7, 2020

Digital Media is Better than TV Advertising: Here's Why

TV advertising may have been the way of the future once, but that was 60 years ago! Technology and consumers move, fast, and businesses need to keep up.
Digital Advertising
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4-Helix-Digital-Advertising
Tuesday, June 30, 2020

How to Find Qualified Leads for Your Business

If you’re a business owner, finding a client who matches what you’re selling and who is interested in buying it is everything. This is known as a qualified lead.
Business
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5-Helix-Business
Wednesday, June 24, 2020

What is Anchor Text and Why Does it Matter

When it comes to the nitty-gritty of SEO best practices, there are hundreds of moving parts that at first glance might seem minor or unimportant, but in the aggregate, when leveraged correctly will pay dividends in a big way.
SEO
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3-Helix-SEO
Friday, June 19, 2020

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Blimey That Went Quick: Top 3 Biggest Takeaways As A Content Intern At Helix House

Let me set the scene one last time… My name is Keri Matthews, and I am the content writing intern at Helix House. As you are reading this, I am probably representing Sun Devil Soccer on the football pitch. I am an international student-athlete from England studying Marketing at Arizona State University.
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2023

From England To The States: Interning As An International Student

Welcome back to the internship blog series, where you will learn about the behind-the-scenes of a content writing internship.
Helix Culture
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2023

What To Expect When You're Expecting (A Content Writing Internship)

Welcome to the Internship Blog Series! If you want to learn about the ins and outs of a content writing internship at Helix House, I have the answers for you. But first, let me introduce myself!
Helix Culture
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2023