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Community Blog: Strange Magic Apparel & Co.

Small businesses not only add value to our economy, but they also add personality to our community. At Helix House, we value their insight and want to get to know them, as well as explore what role small business advertising plays in the daily life of a local business owner here in the valley.
Helix Culture
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2-Helix-Culture
Friday, April 24, 2020

Paid vs Organic Search Who Wins?

When it comes to digital marketing, two ‘Searches’ rule the arena. Paid and organic search both dominate the first page of Google, but two strategies enter, one leaves...
Digital Advertising
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4-Helix-Digital-Advertising
Tuesday, April 21, 2020

How to Stay Productive While Working From Home

Our team at Helix House has been working from home for nearly a month now and we’re getting pretty good at it. Sure, dealing with our new “coworkers” can be a bit of a nuisance, but stopping to pet our cats and dogs is one of the many joys of life.
Helix Culture
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2-Helix-Culture
Thursday, April 16, 2020

Managing Google Ads 2: Digital Boogaloo

Managing your Google AdWords is an absolutely critical piece of any successful digital campaign, that’s why we make it one of our key efforts. Need help getting more clicks now?
Digital Advertising
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4-Helix-Digital-Advertising
Tuesday, April 14, 2020

Helix House Quarantine Round-Up: How We're Surviving the Pandemic

Here at Helix House, we’ve been working from home for three weeks now and the quarantine stir-crazy jitters are setting in for most of us. We wanted to lighten the mood and share with you how we’re all “surviving" Arizona’s Stay at Home order.
Helix Culture
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2-Helix-Culture
Friday, April 10, 2020

How to Create a Facebook Ad Audience

Navigating the vast ocean of Facebook is tough on its own, so how do you even begin to try creating a successful ad campaign? It all starts with building your audience.
Digital Advertising
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4-Helix-Digital-Advertising
Tuesday, April 7, 2020

Understanding Keyword Match Types

In traditional, old-school advertising you had to create an ad, purchase the space to display it in a newspaper, magazine, or billboard, and then let it roll.
Digital Advertising
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4-Helix-Digital-Advertising
Thursday, April 2, 2020

Tools for Landing Page Optimization

Is your online presence optimized? Last month, we talked about how to write for landing pages, but we didn’t tell you the importance of revising and optimizing it.
Digital Advertising
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4-Helix-Digital-Advertising
Thursday, March 26, 2020

How to Cultivate Organic Business Growth?

March showers bring spring flowers. Yes, we know the saying is April showers bring May flowers, but the deadline for this blog didn’t account for the creativity of using a cliché.
Business
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5-Helix-Business
Thursday, March 19, 2020

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Blimey That Went Quick: Top 3 Biggest Takeaways As A Content Intern At Helix House

Let me set the scene one last time… My name is Keri Matthews, and I am the content writing intern at Helix House. As you are reading this, I am probably representing Sun Devil Soccer on the football pitch. I am an international student-athlete from England studying Marketing at Arizona State University.
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2023

From England To The States: Interning As An International Student

Welcome back to the internship blog series, where you will learn about the behind-the-scenes of a content writing internship.
Helix Culture
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2023

What To Expect When You're Expecting (A Content Writing Internship)

Welcome to the Internship Blog Series! If you want to learn about the ins and outs of a content writing internship at Helix House, I have the answers for you. But first, let me introduce myself!
Helix Culture
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2023