Helix Blog

If you own a website and you do not currently have Google Analytics set up, you are missing out on very valuable data that could play a pivotal role on how you approach your digital strategy.

I'm sure in this day and age you are familiar with ads being displayed all over the internet- through search queries on Google, scrolling through Facebook, images on sites you were not expecting to see ads on, and the most annoying- having to wait to watch a YouTube video so they can serve you an ad first.

Link building is extremely important to you and your business. Many people and companies struggle to link back to their site thinking it is more difficult than it really is.

We have all been there when someone asks you what you do, and you are stunted at how to give a 30-second explanation – let’s face it your day is packed!!

Welcome back to the Helix House blog! Today we want to dispel a few digital marketing myths for you.

Need to figure out how to install a sitemap on WordPress, but not sure where to start? If you are new to administrating websites, that would not be a surprise.

According to research firm eMarketer Amazon is projected to be #3 in the top U.S. digital advertising sellers in 2018. This year the company is expected to generate $4.6 billion in U.S. ad revenue, surpassing some of the largest tech companies such as Verizon Communications Oath and Microsoft Corp.

Setting up an AdWords campaign is relatively simple in and of itself. But is it just as simple to create a game-changing, cost-effective campaign which produces excellent conversions and incredible ROI?

Keyword research can be a real pain in the butt. But, figuring out the exact right, targetable terms that your audience is searching for and building your content around it is absolutely necessary if you want to grow your business using digital advertising.