Helix Blog

At first glance, many people look at SEO and PPC and see two completely different and separate strategies. While that may make some sense (you don’t want your copywriters handling bid adjustments!) overlapping the two strategically can net your business some seriously booming results.

I bet you didn’t know that we have a couple of amateur (emphasis on that) chefs here at Helix House! Or rather, we have people who really enjoy cooking and sharing summer recipes, and people will grill you on checking ingredients so you know what’s in your body (looking at you, Nathan Rea).

We've got a very special and exciting little blog for you all today! Here at Helix House, we’ve been busy growing and that meant adding a new stellar member to the team! This time on the blog we’re sitting down with our new Account Coordinator Louise Saafi to talk all about where she's come from, where she’s going, and why she’s excited to work with Helix!

From the bright colors, poster-covered walls, and Mario-inspired counter, right down to the music, you just know that this retro game store is different. It’s meant to be, too. Owners Nick Harron and Tim Smith built 1Up Games around the idea of making collecting accessible again.

You’ve probably heard the word “brand” or “branding” once or twice, but do you know what it means? The Cambridge Dictionary defines branding as “the act of giving a company a particular design or symbol in order to advertise its products and services.

If you’re like us, you start your day off with a nice cup of coffee, crack open your analytics and data suites to see how things are performing. This way we can spot any potential hiccups before they become real problems.

Imagine this: you’re scrolling on Facebook and you see two businesses pop up in your feed. They’re both restaurants and one has two pictures: a decadent looking chocolate mousse cake with a delicate strawberry swirl and a couple sitting in the restaurant, toasting two glasses of red wine.

Mortaaaal Kommmmbat!Anybody who was watching bad video game movies in 1995 has shivers running down their spine right now we know it. After Warner Bros. and Newline Cinema dropped the newest Mortal Kombat flick we have had the itch to enter a tournament of our own!

We’ve talked about these magical little things called backlinks a few times now, but we really have gone over the power of them. You see, backlinks are SEO magic. They’re used to boost everything for your website, from credibility all the way up to sales and traffic.