Helix Blog

We’re back again for another entry in the ‘Five Cool Things’ series, this time it’s me, ya boi, Cody Eastlick running you through five cool things I’m enjoying right now! Let’s cut the preamble and get right to it!

Alright, so you are just starting out. When it comes to a website you have nothing, well not nothing. You have your business and you’ve bought your domain but other than that? Zilch, nada, zip, zero. How do you optimize when you have nothing? This time on the Helix House blog we’re going to give you the actionable advice you need to start your SEO off right. Here's our advice for your first SEO strategy.

At Helix House, we love to celebrate and highlight the achievements of our team. We’re so happy to announce that our in-house designer and creative strategist, Indre, brought home silver in The American Advertising Awards, Phoenix (Addy Awards) for her innovative and clean design of the Doggy Brace style guide. If you’re new to the digital advertising world, AAF Phoenix hosts an annual award show to celebrate the best of the best in the industry.

Optimizing your website for search engine performance is more than just keyword targeting and proper tagging of metadata. It includes addressing all of the different criteria that the search engines like Google use to rank your site.

Keywords. You know them, we love them. Did you know that there are different forms of keywords? They’re the lifeblood behind Search Engine Optimization (SEO). There are long tail and short tail keywords, both of which can be utilized to optimize your website, blogs, and ads!

Data is absolutely crucial for everything we do here at Helix House. It’s what makes digital advertising so powerful. The ability to track every impression, click, call, form-fill is what makes marketing over digital platforms explosively potent; you get immediate, tangible data on what’s working, what isn’t, and potential opportunities to capitalize on.

So it’s been a hot minute since our self-proclaimed recurring blog series started — *cough* May 29, 2019 *cough* — but we’re back at it again! This time, it’s five cool things from the one person on our team who hates talking about herself. Quiet introverts unite! So if you’re looking for something cool in this pandemic-ridden world, then the resident introvert at Helix House has you covered.

Memes – that funny picture you see across Facebook, Twitter, and Instagram, the joke everyone is sharing at work. It’s hysterical! Oh and now there’s a new one from that movie that just came out. You didn’t see it but you understand what the picture is about – everyone does.

Every business owner’s dream is to post your ads and then have an immediate influx of new customers. Sadly, that rarely happens. Ad campaigns take a lot of fine tuning and updating for them to really take off.