Helix Blog

When it comes to netting killer converting paid campaigns, Google Ads is number one on the charts and thankfully they provide a lot of tools to help navigate their systems. While they may be more opaque with their algorithm updates, they offer data and scores to assist people in using their Ads platform.

Helix House started as a digital marketing company back in 2008, so we have a few years under our belt and have heard a few misconceptions about digital advertising. Today, we’d like to address a few of the more common ones we hear. Contrary to belief, digital advertising works!

Business is online and it has been for a while now! For any business, megacorp, or ma and pa shop, making your way in the digital space a website is a key piece of any strategy. Here at Helix House, we work with all sorts of businesses to help get the set up online.

Writing social ad copy isn’t as straightforward as you may think. There aren’t character limits, and you can add whatever visual/creative asset you wish to it.

We cover a lot here on the Helix House blog. Staying productive amidst working from home, tips to write a great blog, understanding Google Analytics goals – a whole bunch of useful marketing know-how.

We have to admit something. We’re not perfect and if you’ve ever somehow been privy to our team’s internal Zoom meetings (or had a lot of your own this year), you’ll know exactly what this blog is talking about.

Let’s face it: 2020 kind of sucked. A lot of us had to let go of goals, reorganize how we work and live, reschedule big plans — our content writer Cody Eastlick had to reschedule his wedding — and it just sucks.

Oh social media. We love it. We love to hate it. But when it comes to business, we really do love it. Social media optimization is an advertising powerhouse for countless industries and, once you crack the code, can make your business boom.

While this year hasn’t been the easiest or the best for anyone, we still have much to be thankful for here at Helix House.